A Marketing System Case Study: Black Tea—From Farm to Cup
The Office of International Programs at the School of Environmental and Biological Sciences (SEBS) is pleased to present a short summer study abroad course focused on the production, marketing, supply chain, and management of black tea. This is an all-inclusive 3-week hands-on learning experience focused on the black tea supply chain and the essentials of the black tea industry. In other words, the course will examine tea from the field to the cup.
The program is ideal for students with an interest in the areas of economics, food industry management, food science, nutrition science, plant science, and agriculture and food systems.
The course is offered in collaboration with the Department of Tea Husbandry & Technology (THT), Assam Agricultural University in Assam, India. Students will learn from the experts in tea plantation, production, processing, and business management in the heart of the most important tea growing area in the world. This summer course is embedded in the following course: Economics of Food Marketing Systems (11:373:331).
However, it is NOT necessary for students to register for that course to take part in this study abroad course. If students wish to receive credit and are not enrolled in Economics of Food Marketing Systems, they will have the option of signing up for independent study credit. For more information on independent study, please see the contact information below.
Why Study Abroad?
This course offers students hands on experience with supply chain management in a multi-cultural setting. Students will learn how one of the most popular beverages in the world is grown, processed, and marketed at the heart of the world's major tea growing region, while also learning about the history and culture of Assam, India. Students will be given the opportunity to experience how culture influences management practices and will be able to see how climate, area, and season affect the growth and cultivation of tea leaves.
Students will walk away from this program with a deeper understanding of how supply chains work in an international arena, will be able to see and articulate how science impacts the management process, and will gain a new appreciation of business in a global economy.
|Program Fee of $2500 Includes:||Program Fee Does Not Include:|
|HTH Insurance||Additional Independent Study Credit|
|All course materials||Round Trip Airfare|
|Local Transportation||Major Medical Insurance|
|All Meals||Additional Travel Outside of Program|
|All Course Related Excursions||India Visa Fee|
- Course Start Date: June 5, 2017
- Course End Date: June 25, 2017
The total duration of the program is 20 days NOT including travel time. Students will need to arrive to Guwahati (GAU) International Airport no later than 3 p.m. on June 3.
Dr. Bhuyan will be waiting for students at the GAU airport and transportation will be provided to the university in Jorhat. If students are unable to arrive at the airport by the deadline, they will be required to arrange their own transportation to the university. This can be coordinated with Dr. Bhuyan upon arrival at GAU.
- Participation in both the pre-departure and on-site orientation is a requirement of the program.
- A Rutgers Pre-departure orientation will take place on May 6 at 9 a.m. (location TBD)
- An on-location student orientation will take place on June 4 at 7 p.m. (Assam Agricultural University, India)
For flight options, students can purchase tickets through our portal or through their own research. For assistance, please see contact information below.
Academic questions, including independent study options, and local environment questions, should be directed to: Dr. Sanjib Bhuyan (faculty leader): firstname.lastname@example.org.
Application and logistic questions should be directed to: Dean Megan Francis: email@example.com.
Application Deadline: Mar 31, 2017